Micro boredom — a brief spell during the day when one grows weary. Micro boredom may appear at the bus stop while you’re waiting for a bus, when you’re queuing up to the cashier’s office, or on the Metro.

Electronic devices effectively fill in free minutes or even seconds. But for all that this information which user turns to, should be entertaining (social networks, games, etc.). The thing is that if there is a barrier arising that requires to make an effort (e.g. to think), attention tries to switch to a more undemanding task.

Micro boredom can catch you even when you tie shoelaces or pop a sandwich into your mouth. Getting information is like greasing the wheels of our daily activities. And if don’t do this, we’ll hear the creak of our laziness. Of course, when you raise body from the chair to dust the table, you won’t have the dopamine dose released. Often we wolf the information down keeping our eyes on the tablet, to do only routine activities without realizing that we’re already on the hook.

The boredom virtues

“The idea, that we will never have to be alone, is central to changing our psyches. Because the moment that people are alone, even for a few seconds, they become anxious, they panic, they fidget, they reach for a device.” Sherry Turkle, a sociologist and an expert in human-technology interaction, Professor at the Massachusetts Institute of Technology

But is it really right thing to do — to escape from boredom? Boredom and loneliness are ones of the spurs to creativity, as they make room for a person to look at and realize the world, and to listen to their inner voice. As Marcel Proust stated, “True books are those born in darkness and silence.”

Within the scope of an investigation into media asceticism in 2014, people gave up gadgets and social networks for several days. Among the plus points of the experiment were mentioned: the feelings that have long since been forgotten, such as boredom or the feeling of desolation. These feelings fuelled the flashes of inspiration for the respondents.

Psychologist Edward Hallowell notes that “If you think of boredom as the thing which comes before creativity…then it is a good thing. Boredom is a door to something better, as opposed to something to be hated and escaped immediately.”


You can turn micro boredom times into the times for recharging your batteries. Like athletes who make the most of every single break, you can give your body a minute to recover, instead of burdening your brain with new information.

Techno-rage — extreme anger evoked by sophisticated interface of the software and its breakdowns. The opposite feeling is “techno-gratitude” which refers to a desire to thank technology for its impeccable work.

A program error can unleash the latent tendency to the manifestation of discontent at technologies. Totally sound people when sitting at computers, mutter curses through clenched teeth, and pretty often in full voice. A flash of anger can be brought on by a lost file, unavailable image or program error.


The opposite, very uncommon feeling is techno-gratitude. Please tell, how often did you want to answer automatic SMS on the topping up with human “thank you”, or to thank your computer which every day tolerate your stare (mark you, sometimes not very kind), or maybe your smartphone, which is the closest thing to your body, and the light bulb that illuminates the to your door?

The researchers of “happiness” state that to be happy, it is crucially important and even essential to thank. We strike technology off our gratitude list despite the fact that it has long been surrounding us with no less dense crowd than people do, and which also has its individuality. Why the technology gets only our grumbling, rage and blows?


Take two minutes right today, and say “thank you” to the gadgets around you. To a laptop, monitor, personal smartphone. Fill ringing emptiness of the relationship between humans and robots with human warmth and gratitude. Let it be also a “thank you” to all the people who were involved in creation of these devices. To the tired Chinese people, who assemble iPhones with their little hands at Apple factories, to the California engineers who wrote the code for the services which tabs are open now at your computer.

Techno-rage accidents can be considered as opportunity for the mindfulness and tranquility practice. It is worth bearing in mind that you rage against a processor without a soul. And who is the master of the situation?

Loading Meditation — contemplating load icon animation while waiting for the program to answer, paging in, or during the network search.

It is just during the loading meditation when it dawns on the user that he has lots of other important things to do. This is often followed by shutting down the program and switching to another occupation.

Keeping in mind the significance of the latency time, application developers often shape the loading icon in the form of an archetypal symbol of eternity, recurrence, or perpetual motion. Common examples are: a serpent devouring its own tail in the social network Vkontakte, the wheel symbol in Instagram.


Apart from during loading meditation, person can experience trance-like emotions even when engaging in monotonous gadgets related actions. Computer games researchers note that playing mobile games is starting to perform the role of beads, when man mechanically does repetitive actions such as throwing game birds or creating lines of blocks in Tetris. However, unlike the present meditation, which aims at quieting the mind, meditation on the gadgets is nothing but a trap for a scattered attention.

Obsessive-compulsive pleasure — enjoyment of the return to your page with the aim to re-read old entries and admire your own words and comments one more time.

Every new comment can be considered as a chance to claw back your words and to evoke the past experience. The “like” got earlier allows you to relive an old joke, as if it was just made.

Boot Screen Windows 98

The Digital Vocabulary Project is a nuanced perspective to how we, digital media practitioners and theorists look at the digital landscape. The Internet of Things and Big Data have massively revolutionized our lives in profound ways. These technological and structurally changes to our personal and professional lives, has brought about social, cultural and political implications. This nuanced perspective is what project presents to its readers. As a marketing communications professional I have seen numerous studies and analyses written about how the digital revolution is and will continue to create tremendous economic opportunities for brands and marketers. I have also heard perspectives on how consumer behavior is greatly influenced through these advancements in technology. But what Alex and Dmitriy bring to the table is a psychological and sociological perspective to these changes. The Digital Vocabulary Project zeros in on the central theme of digital anthropology — which is increasingly important in this day and age, as we progress into an even more technologically advanced world.

Florent D’Souza
Consultant. Aspiring entrepreneur. Strategist. Marketing communications professional. Polymath.

There is hardly anything more natural to a man than attempts to understand themselves. Every day we think over our behavior, analyze feelings and motives. Technologies are a part of our lives — the further, the greater their impact. It means that our condition, relationships with close ones, friends and colleagues also depend on new world structure. The “Digital Vocabulary” project, laid-back, by dint of observations and researches explains where we have come to, where we are going to, and why everything is the way it is. In other words, it gives meaningfulness to our actions.

Anastasia Chernikova
IT Journalist, Editor at Hopes & Fears

“Digital Vocabulary” is an extremely time-sensitive project. A few years ago, warnings regarding new technologies could be considered far-fetched. However, today we understand that the principle “I’ll turn it off if I please” no longer works: technology has been long now deciding when it is time to switch us on and off — by operating cycles, TV-program schedules, alarm clocks in smartphones, mobile apps, games and wearable devices. An important thing is that operational guidelines go hand-in-hand with theory. Thus, it allows not only to adapt to the prevailing conditions but also to suggest how the situation will develop further. And then, apparently, the next initiative by “Digital Vocabulary” authors will be required — new technologies and social changes are not long in coming.

Anton Gumenskiy
Media Researcher, Lecturer Theory of Communication Faculty of International Journalism at MGIMO

Our most precious, irreplaceable resource is our time. For me personally, books are one of the wisest ways we can invest that time. A book is the direct transfer, mind to mind, of the thoughts of another human being. Today, we are assailed by a thousand distractions every hour, as various sources of information compete for our attention. Those of us who grew up in the pre-Internet era know the slow time experience of immersion in a powerful or moving book. And when we switch our attention to Facebook, or Reddit, or any of a million and one other potential distractions, we are losing our time to an insidious digital addiction.

The shallow accretions of Internet data doses are finely tuned to captivate our attention, titillating our minds with illusory promises of satisfaction which can never be fulfilled except by more of the same, in an endless cycle of meme, news flash and tawdry ‘human interest’ stories, optimized with click-bait headlines. What we gain in content, we lose in meaning.

We are also losing our privacy, our innocence and most importantly, we are losing the ability to think deeply about important subjects. As long as we embrace too-easy gratification, we will continue to remain in thrall to the digital domination of instant information. I am concerned that human beings are subjecting themselves to a new way to trigger neuro-chemical changes in our brains, that may ultimately lead to a decline in the quality of our human relationships.

I therefore advocate and support the message of entering slow time. Take a hike in nature. Disconnect from the constant digital flood. Interact with your friends. Share a meal together. Switch off from every external distraction, and embrace the flow of life beyond the digital fix. Your future may depend upon it.

Paul Gillingwater
Journalist & Filmmaker. Managing Editor at The Local Austria

It’s about time someone(s) put together a GPS for navigating the digital gadget landscape. And Alex and Dmitriy have succeeded in this wonderfully! More than a dictionary of terms that only a geek could love, this vocabulary introduces and explains key terms in both their technical and cultural significance. Moreover there are highlighted key sentences in each section for those who have only an “Internet minute” to cover the material.

Tom Mahon
Technology Publicist, Journalist and Activist
Author “Charged Bodies: People, Power, and Paradox in Silicon Valley”

The “Digital Vocabulary” is a unique project. Nowadays, a great many write about technology’s impact on mankind (I’ve read almost everything of that, therefore my judgement can be called authoritative), but only Alex and Dmitry could comprehend, make it loud and simple, show it from an unexpected point of view, bring in their own insights and create a fabulous in its depth analytical portal, which considers all the aspects of the homo digitalis life. It is remarkable that both voluntarily Internet-addicted and committed techno luddites and media ascetics would find a lot of exciting things. Highly recommended to all fans of pushing the boundaries of reality: “Digital Vocabulary” provides a detailed 3D-model of the digital world and tools to its contemplation.

Irina Gusinskaya
Deputy Editor-in-Chief, Head of Interactive Publishing at Alpina Publisher

I’m getting old, the twinkle in my stardust is fading like a birthday candle. I remember the time when a friend told me about a lecture he’d just attended, it was a time with no personal computers and no mobile phones – yes, such a time actually existed, I was born in that time. My friend told me that the lecturer had said “In the future, there will be two kinds of people, technocrats and technopeasants,” Well, here we are in the future (a future sadly bereft of hover scooters) and I guess that prophetic lecturer was right. I had chosen to be on the side of the technopeasants because I figured that the world of theatre, “to which I am shackled like a boozer to his bottle, a dogged gambler to his game…” would not be impinged upon by the technological revolution. Well, I was wrong and the reason I was wrong is because the technological revolution has gotten rid of the actor and replaced him with an uber-marionette of cosmic proportions – it has changed the mind of man – it may be that we are no longer able to “hold a mirror up to nature” as creative artists but that the quantum and intra worlds of meta-linguistics are actually dragging us by the ego into the whirlpool of narcissism, where we are being devoured by vicious metal sharks and turned into bloody chum – until that is the human voices of digital detox wake us, “and we drown.”

Martin Cooke
Artistic Director, English Actors International
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